Volk Optical | Branding & Marketing Design
I joined Volk as the sole marketer and designer. I was tasked with refreshing the brand to create a more modern and unified look.
During my time at Volk, we grew to a team of three. I wore many hats from design, marketing, UX/UI, product photography, copywriting, managing trade shows, videography, and tracking analytics.
Projects included product launches, website management, email marketing, print marketing, event marketing,, social media, trade show booth designs, videos, motion graphics, and more.
20/20 Campaign
In 2020, we did an Eradicating Blindness campaign focus at our biggest tradeshow of the year.
Various Social Media Graphics
PICTOR PRESTIGE | BRANDING & PRoduct launch
I created the branding, packaging, and launch materials for the new handheld retinal imaging camera.
MERLIN | BRANDING & PRoduct launch
This project was created to support the launch of the newly redesigned surgical system. The launch included new branding and a brochure featuring all the system’s updates as well as a video.
My role in this project consisted of brand positioning, photography, copywriting, design, and video editing.
